If you're not social it's like you're not even there. That's how critical social media marketing has become. Businesses everywhere are struggling to adapt but transitioning from traditional marketing to online engagement is fraught with questions such as: How much is a Facebook "like" worth? How can you effectively engage online influencers? What are the best dashboards for monitoring multiple social channels simutaneously? How do you keep it all going around the clock? For more than a decade author Jeremy Goldman has helped companies inject "social" into their processes. In "Going Social" he explains the ins-and-outs of platforms such as FacebookTwitter LinkedIn Google+ Foursquare Instagram Pinterest and others – and shows readers how to: formulate a social strategy; pinpoint their audience and where they "live" online; give their brand a unique voice and personality; get good at listening; create relevant engaging content; identify and reward influencers; build strong bonds with bloggers; become truly customer-centric; avoid pitfalls when possible-and respond to negative feedback when a misstep is made; cultivate brand spokespeople; use targeting to engage more effectively; turn employees into social marketers; engage with ROI in mind. The digital landscape offers unprecedented opportunities to breathe new life into brands spread the word about products and magnify loyalty. Featuring insights from entrepreneurs social media directors community managers bloggers and other experts "Going Social" is an indispensable guide to connecting with customers in the brave new social frontier.

Product Details :

  • Paperback – 294 pages
  • Language – English
  • Binding Type – Trade Paper
  • Author – Goldman Jeremy
  • Publisher – Amacom Books
  • Published Date – 1/

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