Designed to walk beginners through core aspects of collecting, visualizing, analyzing, and interpreting social network data, this book will get you up-to-speed on the theory and skills you need to conduct social network analysis. Using simple language and equations, the authors provide expert, clear insight into every step of the research process — including basic maths principles — without making assumptions about what you know. With a particular focus on NetDraw and UCINET, the book introduces relevant software tools step-by-step in an easy to follow way.
In addition to the fundamentals of network analysis and the research process, this new edition focuses on:
- Digital data and social networks like Twitter
- Statistical models to use in SNA, like QAP and ERGM
- The structure and centrality of networks
- Methods for cohesive subgroups/community detection
Supported by new chapter exercises, a glossary, and a fully updated companion website, this edition is the perfect student-friendly introduction to social network analysis.