Discover how Facebook has evolved during 2012 and how you can use the new features to improve you social media campaigns. Learn all about the new promotional and advertising features that Facebook has introduced, tools you can use to make your status updates and posts visible to your fans and their friends. Your challenge now is to reach beyond the mere 12-15% of posts that Facebook actually shows to your fans and to engage them more frequently than the dismal 6% ratio that is the current average. Get yourself up-to-date with the metrics and issues that cause small businesses to struggle in their pursuit of getting a better ROI on social media activities.

People worldwide are embracing social media with Facebook leading the way with a user base that reached 1 billion people in late 2012. This enormous number of participants post content to an extent that produces information overload and clutter. Facebook had to do something about this or users would simply become overwhelmed by the sheer volume of posts shown in their News Feed.

And so they did! They filter and prioritize page content published by pages users have liked. With this comes a real challenge for marketers because status updates will simply not be shown to fans unless it produces interaction and engagement in the form of likes, shares and comments.

Facebook has, during the course of 2012, introduced many new promotional and advertising tools that enable users to rise above the noise in the pursuit of reaching their target audience. These are the features described and illustrated in this book.

Content creation with an emphasis on quality is now essential. Another facet of social media is that “social signals”, which is a measure of the extent to which the content you publish encourages engagement with users, is now a significant ranking factor both in search engines and social media channels. Again, the tools I describe enable you to promote interaction and engagement.

Discover why and how Facebook reduces the number of posts they publish in the News Feed of fans to less than 15%, a factor which makes most of your posts invisible to your target audience and what you must do to have your posts included in the limited number shown.

Find out everything you need to know about the EdgeRank algorithm, how it filters what content gets shown to your fans and what you must do to reach your target audience.

Discover how to create successful promotional campaigns using the new tools Facebook has recently introduced. These tools include Promoted Posts, Sponsored Stories, Offers, the ground breaking Ad Exchange, mobile ads, the new Ad Creation tools as well as Facebook Offers

Learn about Facebook Reach and the Insight analytical tools that enable you to find out how your audience engages with your content.

Finally, this book describes what industry experts consider the best practices in social media marketing and how these core concepts are best applied in Facebook.