Nowadays, the concept of following and being followed has gone beyond the social sphere. The Web is an excellent marketing tool, and embracing it provides new ways to promote products and services, frequently boosting sales. Social networks have become a great tool for the promotion of new ventures and major brands.   Inhaltsverzeichnis Introduction A successful strategy on Facebook Constant investment Content calendar Experiences rather than products Using the right words Contests and their rules TWITTER: the power of words Be relevant above all Twitter as an ally of other social networks Constant interaction Debates and message exchange The importance of hashtags INSTAGRAM: A network for images Quality first Planning the content according to the day A picture is worth more than a thousand words Identifying with users Creating a special hashtag PINTEREST: an inspiring collection First things first: boards Navigation A great shopping catalog Getting the best out of it The best option for e-commerce YOUTUBE: the audiovisual revolution First, draw up a marketing plan Tell a story Content schedule Create a title that is descriptive, but viral Look for allies   Biographische Informationen Journalist, community manager and blogger. Suzanne Borg collaborates in several major online and offline media. Her advice, extremely useful, is based on a vast and successful experience in the world of the blogosphere.   Rezension "All the tricks to take advantage of social networks" [Source: Paul Stanford] "Instagram, Facebook and Twitter are not just social networks, they contribute to economic success in more ways than you think" [Source: Key Service] "A practical and entertaining guide to getting followers online"[Source: Alexandra Kirkpatrick]

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