At first glance, Google+ is just another social site, though nothing could be further from the truth. It’s easy to overlook the importance of the network, but it is one of the most valuable free resources available to businesses. The site has over 300 million active users and is expected to be larger than Facebook by early 2016.

Of course, size isn’t everything, but Google has worked hard to create a useful social site that everyone can use to their advantage. Combining a wide range of features into one service has made the network better than its alternatives. Google+ has jumped in popularity over the years.

Social media is not just for individuals, of course. Google+ has welcomed businesses and other non-individual entities since the beginning. In fact, there are a number of features that are dedicated specifically to companies, designed to boost publicity. This makes it a great platform to build your online identity.