Posting and sharing are among the fundamental aspects of Google+, or any publishing platform for that matter. Without posting and sharing, we have no content, nothing with which to build relationships or execute strategy. And, just as we have best practices for blog posts/tweets/Facebook updates/you name it, there are just as many articles and opinions about how to post on Google+.

In this book, you are going to learn strategies related to:

– Posting intent

– Formatting Google+ posts

– Balancing between Google+ business pages and your own profile

– Etiquette

– Ways to maximize the reach of your Google+ posts