The secret to successful word-of-mouthmarketing on the social web is easy: BE LIKEABLE. A friend‘s recommendation is more powerful than any advertisement. In the world of Facebook,Twitter, and beyond, that recommendation can travel farther—and faster—than ever before. LIkeable Social Media helps you harness the power of word-of-mouth marketing to transform your business. Listen to your customers and prospects. Deliver value, excitement, and surprise. Andmost important, learn how to truly engage your customers and help them spread the word. Praise for Likeable Social Media: “Dave Kerpen‘s insights and clear, how-to instructions on building brand popularity by trulyengaging with customers on Facebook, Twitter, and the many othersocial media platforms are nothing short of brilliant.“ Jim McCann, “Alas, common sense is not so common. Dave takes you on a (sadly, much needed)guided tour of how to be human in a digital world.“ Seth Godin, author of Poke the Box “ Likeable Social Media cuts through the marketing jargon and technical detail to give youwhat you really need to make sense of this rapidly changing world of digital marketing andcommunications. Being human—being likeable—will get you far.“ Scott Monty, Global Digital Communications, Ford Motor Company