Social media marketing has quickly become the wave of the future when it comes to promoting a company. Never before has a solopreneur been able to reach such a vast audience with their advertising techniques. There are several social media sites that a small business owner should have their company engaged in, but amongst all of these, LinkedIn may just be the most vital. In terms of seeking real benefits from a marketing campaign, LinkedIn may just have the social media market cornered.

LinkedIn is unlike other social media websites in the fact that it brings out the professional side of everyone involved in it. This is why potential customers put so much stock into what they see on the site. Individuals can view companies, the services they provide, reviews and even the professional information of employees who work with the business. This makes it vital for every solopreneur to find time to create and utilize a LinkedIn company page.

It’s important that a solopreneur knows how to properly set up a company LinkedIn profile, and once the page is set up, they must know how to properly make use of it to benefit their company. This includes using special features that the site provides along with knowing how to use the basic yet often overlooked status update feature.

Many small business owners feel that all social media sites are the same, and this causes some to link all of their sites together. An individual who knows how the LinkedIn community works, however, knows that a LinkedIn company page cannot be ran like a company’s Facebook or Twitter page. Knowing the differences between all of these sites and the methods that work specifically for LinkedIn can take a company a long way in social media marketing.