Many businesses and entrepreneurs are still struggling to make social media work for them and are either continuing to waste valuable time and resources or giving up altogether. However, businesses that are mastering social media marketing and networking are not only reaping enormous rewards, but also building one of their most valuable assets, a following of loyal customers and brand ambassadors who are going to secure their success in the future.

Whether you are completely new to Facebook marketing or you are already running a campaign, this book aims to demystify social media marketing and teach you step-by-step the principles, strategies, tactics and tips to make Facebook work for your business.

In this book you will learn all about the benefits of social media marketing, the psychology behind it together with how to use the almighty power of Facebook to:

Identify and find your ideal customers

Generate and capture new leads

Drive traffic to your website

Increase sales conversions

Build your brand

In the book you will learn:

How to plan your marketing campaign on Facebook

How to create your business page for success on Facebook

How to build the right audience for your page

How to increase your fans and likes on your Facebook page

How to post the right type of content to post on your page

How to communicate on Facebook

How to create a Facebook posting calendar

How to advertise on Facebook

How to create contests and events on Facebook

How to measure your results on Facebook

How and why you should create a blog

What to do on your website to increase and capture leads

What to do on a day to day basis on Facebook