As their subtitle indicates, innovation expert Debra Kaye and her collaborator, writer Karen Kelly, provide practical, profitable ways to connect familiar ideas with newer ones. Their “Red Thread Thinking” model consists of five “red threads” that you can follow and entwine to bring your innovative concepts to life. Though most of the early chapters will be old news to readers who are familiar with the literature of innovation, keep reading. Once they hit their stride, the authors emphasize connecting with market reality. Their guidance is more fully articulated than the counsel in many innovation books that only offer tips on how to create. getAbstract recommends this manual to would-be innovators, to innovation managers and to anyone looking for a primer on workable, applied creativity.
Red Thread Thinking
• 2 years ago