Social media has changed the way that many businesses (especially restaurants) and customers interact, and the number of social channels has increased steadily over the past couple of years. Your customers spend numerous hours per week on social media, so you need to understand how to reach and engage them there, and how to convert this engagement into foot traffic into your restaurant.

This helpful eBook outlines the main features and functions of the most popular social media channels, and describes a process for you to build your restaurants’ social media strategy.

Once you understand how to use Facebook, Twitter, LinkedIn, Pinterest, and Instagram, you can chart a successful course for your restaurant using these valuable and effective tools.