Social media has changed the way that businesses and customers can interact, and the number of channels has only increased in the past couple of years. Your customers spend hours per week on social media, so you need to understand how to reach and engage them there.

This helpful ebook outlines the main features and functions of the most popular social media channels, and describes a process for you to build your business’ social media strategy.

Once you understand how to use Facebook, Twitter, LinkedIn, Pinterest, and Instagram, you can chart a successful course for your business using these valuable and effective tools.