The Game Breaker Strategy is an easy-to-understand method to plan, execute, and measure a social media strategy. It is directed towards small business owners, personal branders, and social media enthusiasts.
The book deals with social media in terms of roles – not platforms. This is what makes the content sort of timeless, it won’t get obsolete. However, there are a few platforms that are covered in this book: Twitter, Facebook, YouTube, Tumblr, WordPress, and Instagram.
The most important aspect of the book is that it does not have fluff. It goes straight to the point, it’s highly practical, and has specific activity sheets after every chapter so that you can apply the knowledge you just learned.
After putting these activity sheets together, you’ll end up with a social media strategy that you can hand to someone to execute, or simply execute the strategy yourself.
This book does not intend to teach you what to think, but rather, how to think about social media. It is especially directed towards small business owners and personal branders, and I think that in this book they can find the information they need to finally understand how social media works on a practical level, and can effetively integrate social media into their marketing efforts.