It’s time to take the mystery out of Twitter. Twitter may be the most powerful business and personal networking platform ever created but it remains a frustrating, strange world for most people. The Tao of Twitter is a path, a majestic random synergy with the potential to change your business and your life forever — if you know the way! This is a book designed for busy people who can’t spend hours in experimentation and research trying to find success. In one hour you will know enough strategies, tactics, and time-savers to create an effective presence on Twitter that will result in meaningful and measurable benefits. Through colorful examples and easy-to-follow, non-technical language, college educator and renowned marketing expert Mark Schaefer teaches you: > Secrets to building influence on Twitter > The formula behind every Twitter success > Applying Twitter for competititve advantage > A daily Twitter regimen > Specific business and personal benefits > 15 Ways to attract targeted followers … plus hundreds of fresh ideas that will make Twitter fun and profitable. Jump-start your journey toward social media success by learning the Tao of Twitter!