If you are an author, a coach, a consultant, or a thought leader, you are likely in the business of building your own personal brand.

Creating a personal brand is an ongoing process. It does not happen overnight and comes with more than a few trade-offs.

Being a brand requires you to market and package yourself as well as your career. However, rather than fearing the outcome, we suggest that you take control of your brand. In today’s increasingly digitally connected world, one of the best ways to get your message out and impact large circles of people is to create a strong online presence.

This book will show you how you can use Twitter effectively to build your brand while establishing or extending your online presence. It has been written for anyone who wants to use or is currently using Twitter but will be particularly helpful for those who are fairly new to social media in general and especially Twitter.